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This web site had the following on the web page, "International Bachelor in Business Management-Marketing across Europe BME." We noticed that the web site said " Business Management and Marketing in English in three different countries? Several European Business Schools have worked together to deliver a three-year study programme taught in English an International Bachelor." It also said " With Honours in European Business Management. With special focus on Marketing. This unique programme makes it possible for students to study marketing and business management in three different countries." The header had business management as the highest ranking optimized keyword. It is followed by marketing, international bachelor, and english which isn't as ranked as highly as business management. The next words ebm.khleuven.be uses is KHLeuven. IBA was included and could not be seen by search engines.